But competition didn't necessarily end up cutting prices, according to the report. One contributing factor is confusion among customers as they try to choose among scores of retail electricity providers and the overwhelming variation of plans, leading many to just stick with familiar companies rather than look for better deals, according to the Texas Coalition for Affordable Power .
The Texas Senate Bill 7, passed in 2002, gave 5.6 million Texans the power to choose a retail electric provider (REP) to supply electricity to their home or business. This bill facilitated a competitive energy marketplace that 85 percent of Texans can capitalize on today. Energy choice is available to residents in Houston, Dallas/Fort Worth as well as other cities in Texas.
Ambit Energy provides electricity and natural gas services in deregulated markets across the United States, primarily marketed through a direct sales channel of more than 250,000 Independent Consultants. Based in Dallas, Texas, our company is focused on being the finest and most-respected retail energy provider in America, offering cost-effective choices for today’s energy consumer. In 2010, Ambit was named #1 Fastest-Growing Private Company in America by Inc. magazine, and we continue to pick up steam as the fastest-growing company in the retail energy sector today.

Residential real-time pricing customers pay electric supply prices that vary by the hour. To make a meaningful comparison between variable RRTP rates and RES offers, customers should compare their past electric supply cost savings from the total Electric Supply section of the bill, provided by their RRTP provider, with an electric supply cost savings estimate provided by RESs. Alternatively, customers can compute their average real-time hourly price in cents per kWh (each month the average real-time price is equal to the total of the Electric Supply section of the bill divided by the monthly kWh) to compare with RES offers posted in cents per kWh. Customer should bear in mind, however, that because RRTP rates vary over time, past savings do not predict future savings, but only serve as a guide to compare past performance.
Keeping on top:  With deregulation, a whole host of electric resellers jumped into the market because there’s a whole lot of electricity to sell:  if Texas were a country, it’d be the 11th largest electricity consumer in the world!  Just by itself, it uses as much electricity as Spain or Great Britain!  That means there’s a whole lot of information you have to find, absorb, and process to make sure you’re getting the best rate for your needs.
×