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Texas deregulated most of the state's electricity markets in 2002, a move aimed at lowering electricity costs by letting consumers choose their own electric power providers and their own plans. Some parts of Texas continued to be regulated, including those whose power is proved by municipally-owned utilities, electric cooperatives and investor-owned utilities that operate outside the state's primary power grid.

The Electric Reliability Council of Texas (ERCOT) does it for you. When you sign up for a plan with a new provider, ERCOT will send you a mailer confirming the switch. You have three days upon receiving the mailer to change your mind. If you don't, you'll have a new provider within seven days, and ERCOT will notify your old provider. Just remember, if you abandon a contract before it's complete, you will be on the hook for any fees or penalties detailed in its Terms of Service.


Stafford electricity rates fluctuate with the price of energy in the market. That's because Stafford electricity providers purchase electricity wholesale and break it up into plans for consumers. If the price of wholesale electricity goes up, rates are likely to follow. That's why it's so important to lock down a great deal right away. If you choose to wait, Stafford electricity rates could rise and you'll have missed out.
Knowing how much electricity you use each month is important to finding the cheapest electricity plan. For Houstonians, usage is typically the lowest in the winter and highest in the summer. Your specific usage levels can be determined by simply looking back at previous electric bills and finding the kWh used. To avoid electric bill surprises during the peak summer months, you’ll need to accurately know your peak electricity usage which typically occurs in August.
After Senate Bill 7 went into effect in January 2002, nearly 6 million power customers became eligible to choose their energy supplier. That number has grown through the years. By deregulating the state’s energy market, the Texas Senate gave constituents the power to choose. The process of energy deregulation in Texas dismantled the utilities’ monopoly over the electric market and encouraged customers to explore their energy options.
Since we opened our doors in 2006, Ambit has grown into the largest direct-selling energy company in the world. How? By taking care of our Customers. Whether it’s great perks like Free Energy or award-winning Customer Care , we always put you first. So give us a try. We think once you’ve experienced the Ambit difference, you’ll be an Ambit Customer for life.
Even though customers in deregulated Texas markets routinely pay more for electricity, there is a bright spot. The gap between the average price paid for electricity between deregulated and regulated market has shrunk to 8.8 percent. In 2006, customers in deregulated cities were paying nearly 47 percent more for electricity than their counterparts in regulated cities.
2.     Fraud:  Too many people have been victimized by glib sales reps with promises of cheap electricity flowing in an unending stream only to discover that, as is so often true, “it ain’t necessarily so”.  They’ve been locked into unwanted term contracts or there’s a catch – some utilities will give you the great rate only if you meet a usage minimum; basically, the “rate” is, in actuality, a “bulk purchase” discounted fee – or they paid a deposit never to hear from the rep again.
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