But competition didn't necessarily end up cutting prices, according to the report. One contributing factor is confusion among customers as they try to choose among scores of retail electricity providers and the overwhelming variation of plans, leading many to just stick with familiar companies rather than look for better deals, according to the Texas Coalition for Affordable Power .
PSE&G serves nearly three quarters of New Jersey's population in a service area that spans the state from Bergen to Gloucester Counties. PSE&G is the largest provider of electric service, servicing 2.2 million customers in more than 300 urban, suburban and rural communities, including New Jersey's six largest cities. The current PSE&G Price to Compare for electricity supply is 12.598¢ per kWh — effective 10/1/2016 through 5/1/17.

2.     Fraud:  Too many people have been victimized by glib sales reps with promises of cheap electricity flowing in an unending stream only to discover that, as is so often true, “it ain’t necessarily so”.  They’ve been locked into unwanted term contracts or there’s a catch – some utilities will give you the great rate only if you meet a usage minimum; basically, the “rate” is, in actuality, a “bulk purchase” discounted fee – or they paid a deposit never to hear from the rep again.

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