But competition didn't necessarily end up cutting prices, according to the report. One contributing factor is confusion among customers as they try to choose among scores of retail electricity providers and the overwhelming variation of plans, leading many to just stick with familiar companies rather than look for better deals, according to the Texas Coalition for Affordable Power .
Since that humble beginning, Ambit has welcomed over a million Customers and generated over $1.2 billion in revenue. Chris and Jere’s dream of creating the finest and most-respected retail energy provider in America has driven Ambit’s success. Read Ambit’s full story, and find out more about how you can be a part of this incredible and ongoing success story.
Twenty bucks compared to a $2,000 bill? Not much to write home about, but hey — it’s free money. And, true, you’ll still get some free money when you use less energy, but rewards only really seem reward-y if you're shelling out big bucks. That same Direct Energy plan only yields about $6 in Plenti points per year if you use 500 kWh of electricity each month.
How did we get this number?This total is calculated by taking the wattage and daily usage of your common appliances and converting this into a monthly kilowatt per hour (kWh) usage rate. To figure out the estimated cost based on this rate, multiply your kWh per month by the cost of your energy (an average rate is $.12 per kWh). You can learn more about calculating your energy consumption by following the steps on this page.
 1.     Contracts:  Before, there were no contracts.  You signed up or you didn’t.  When it’s the only game in town, you have to play by their rules.  Nowadays, you’ll see these ultra-fabulous rates bandied about but it’s only by carefully scrutinizing the fine print that you’ll discover those wonderful rates come with a one-year lock-down or other catches.
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