Another unwelcome side effect of not knowing your average monthly kWh usage level is that you may end up paying more than you expect. This can occur when a customer inadvertently shops an electric rate based on a higher usage level than they actually use. Electricity suppliers commonly advertise their electric rates associated with the highest (2000 kWh) usage levels since those tend to be the lowest rates.
But competition didn't necessarily end up cutting prices, according to the report. One contributing factor is confusion among customers as they try to choose among scores of retail electricity providers and the overwhelming variation of plans, leading many to just stick with familiar companies rather than look for better deals, according to the Texas Coalition for Affordable Power .
It’s very important to do your own research to understand the business focus of the company you are considering, as well as tax advantages (and possible disadvantages) if the company is a limited partnership. For example, Seadrill Ltd. SDRL, -4.77%  provides offshore-drilling services worldwide. Seadrill Partners LLC SDLP, -3.52%  operates offshore-drilling rigs under specific contracts with several major oil companies, including Exxon Mobil Corp. XOM, -2.78%  and Chevron Corp. CVX, -2.81%  

 1.     Contracts:  Before, there were no contracts.  You signed up or you didn’t.  When it’s the only game in town, you have to play by their rules.  Nowadays, you’ll see these ultra-fabulous rates bandied about but it’s only by carefully scrutinizing the fine print that you’ll discover those wonderful rates come with a one-year lock-down or other catches.

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